Dov interviews Yanik Silver, a serial entrepreneur who has built multiple successful online businesses even though he still considers himself a “techno dunce.” Yanik is the author, co-author or publisher of several best-selling marketing books and tools including “Moonlighting on the Internet,” “Instant Sales Letters®” & “34 Rules for Maverick Entrepreneurs”. Yanik is a highly sought after speaker, addressing groups ranging from the prestigious Wharton Business School to international audiences of over 3,000.