Earth Guardian – How is Sustainability Good for Business?
Sustainability in business is both a responsibility and an opportunity that creates company growth and value. It starts by looking at the life cycle of a product, including its unintended consequences. Companies keep track of the progress, and the savings in their plants, products, people, and community (PPPC). How is this good for business? How does the consumer play a part? What are the non-monetized benefits? Are they worth counting?
My guest is Nina Goodrich, a Principal Consultant at Sustainnovation, and an associate with the Innovolve Group.