Does the customer fit your businesses needs and does your business fit the customers needs? We talk about how you as a business owner need to find “niche” customers for your business. Special guest is Mari, Founder of Foiled Cupcakes. She gives us the background on how they started with literally no marketing budget and how they now deliver cupcakes to Harpo Studios, Crate & Barrel, Apple etc. Mari has no background in baking experience but she saw a need for a “niche” business and went for it.