The Zig Zag Principle confronts most business books head-on. Where most books give you a straight, rigid path to follow; this one permits you to squirrel chase. Zig Zagging is a unique way to set goals, rewards, and boundaries. One of the most unique skills Rich teaches in the book is how to fail. “Failing efficiently is vital. If you’re going to fail, why drag it out? Recognize it, admit it, lick your wounds, and move onto your next venture.”
Rich Christiansen has started 33 businesses. Eleven were miserable failures, but eleven others grew into multimillion-dollar successes. This experience and his passion for business provided Rich with the material for The Zig Zag Principle. Which he share with you during this interview. Rich shares a three month Zig Zag formula and explains that Zig Zaggy is not mindless wandering. You must have guardrails in place. But, without the ziggy and zaggy you may miss opportunities that will be key to your business growth.