Guide for Gay Living – Marketing to the LGBT Community
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Selling a product or service to the LGBT market involves much more than simply pasting a rainbow sticker on your packaging. As with any good marketing strategy, knowing your audience and how to communicate with them is key, but there are mistakes some companies make when trying to market to the LGBT demographic. Listen as host Jim Duke interviews Jenn Grace, a marketing guru who specializes in helping companies who want to expand their market to include the LGBT audience. Find out how publications such as the Human Rights Campaign Corporate Equality Index serves as a foundation and model for other companies, including yours.