Often we think that everyone things the way we do, or we think they should. We assume what we think is funny, important, impactful, scary or offensive everyone does! This can lose you sales and harm your reputation and it’s something we just don’t think about. As they say “you only have one chance to make a first impression” so we need to think about how we come across to those we want to do business with and the globe is getting smaller by the day!