How many times have you, or one of your salespeople, lost a sale because you just didn’t know how to respond effectively and meaningfully to a customer objection? If you are like most business owners, there is a boatload of money that has been left on the table over the years.

But there is simple, easy, two step Rule of Thumb that you can use ANY time, for ANY objection, and this one simple rule will save more sales than you can possibly imagine. Join me for a quick breakthrough session on the rule of thumb that can lead you straight to the gold, and make your prospects and customers love you in the process.