The quest to crack the code to employee engagement and unleash the power of people in the workplace has led organizations down countless paths – most of which have futile and frustrating. Part of the problem according to employee engagement expert, Les Landes of Landes & Associates, is the tendency to search out and implement “best practices” from other companies. Instead, he argues that organizations first need to delve into the “WHY” before the “HOW” so they can understand the elemental truths underlying human behavior in the workplace – and then create the systems, policies and processes that fit their own unique culture. Landes illustrates his points by drawing from his new business fable, “Getting to Heart of Employee Engagement: The Power and Purpose of Imagination and Free Will in the Workplace.”