What does it take to develop brands like Victoria’s Secret, Gap, Old Navy, and Target? In this episode we talk with Liz Elert, who built some of the most iconic brands of our time. She gives us insights into the necessary elements that can create the magic that retailers dream of.

Liz Elert runs her own successful consulting firm Hello Mercer to help firms build great brands.

To inquire further into Hello Mercer’s services, contact Liz Elert at (917) 670-6768 or [email protected]