Marketing Masters: Innovate, Captivate, Convert! – Are You in Your Greatness Zone?
GUEST: Jay Forte
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Welcome to #Marketing Masters radio hosted by @ConniePheiff the #queenoftheask. Each week Connie Pheiff connects you with the best of the best thought leaders from around the globe sharing marketing strategies and best practices so you too can grow your market.
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You may say I’m a dreamer, but I’m not the only one. I hope someday you’ll join me. And the world will live as one.
Join us as Jay Forte shares ideas about achieving more and taking it to the next level. I want you to determine and design your destiny and become the CEO of YOU!
Who wants more than they had in the past? That means you got to change. The three things I live by is Change… Sustainability… and !nnovation. Developing a reputation for excellence means you need to change… go after your dreams.
About Our Guest: Originally trained as a CPA and spending years as a CFO, I found my true calling of teaching and helping the next generation get ready for life well into my 50s. My life was a series of the wrong decisions – career and life – because I had limited self and world awareness. I spent most of my life listening to the directions/voices of others – which constantly guided me to places and relationships that were not a good fit. I also came out late in life and now act as an advocate for each of us building our lives around who we truly are and what is best in us – to use our unique lens to create value in our world (to build our lives around we are and what we do best).
Business: By learning how to tune in to my talents, strengths, passions and interests, I discovered is that I have a “process brain.” What I do best is to build the steps to achievement. I published my process in how to attract, hire and retain today’s best talent in my book, Fire Up You Employees and Smoke Your Competition. I published my process to be more self and world aware in my book, The Greatness Zone – Know Yourself, Find Your Fit, Transform The World.
As a certified life, workplace and career coach, I now work both in the workplace and with today’s millennials and their parents through workshops, tools and books to help them learn a process to always be in their greatness zone – of knowing themselves, knowing their world and finding their fit. In addition to teaching this process, I train others to be instructors in this process – I am creating a team of certified instructors that use the Fire Up! And Greatness Zone processes to significantly affect personal and professional results.
Magic Takeaways: The key to a successful, happy and life of significance is in discovering and your greatness – your unique talents, strengths, interests and passions – then connecting them to meaningful applications in today’s world. Most of us don’t know this about ourselves and as a result, we constantly make work and life decisions that don’t play to our greatness – we don’t bring our A-game, we don’t focus on excellence – we are in a “good enough” zone, not a “greatness zone.” Through self and world awareness, this can all change.
Most Memorable Business Failure: I wrote a book that outlined a new process in how to attract, hire and retain the best people in today’s intellectual workplace, but never marketed it well; the process and the books are still in my garage. I felt like a total failure –all the work creating the process and the tools was a waste of time and $. The failure was thinking that you have the solution the world needs and if you just publish it, others will find you. Lesson: Great ideas don’t get heard because of the distractions in today’s world. It requires having a plan, working the plan and developing the grit to stay on task.
Ah-Ha Moment: The business dean of a college read The Greatness Zone and asked me to create a course for incoming business freshmen that uses its thinking. This introduced me to the fact that today’s millennials (high school and college age young adults) are completely unprepared to show up successfully in today’s world. Schools and parents have not gotten them ready for life – they have limited self and world awareness, and therefore don’t know how to build their lives around what they do best. This realization inspired the workshops, new books and tools that are now offered. This is more than a business – it is a mission to help the next generation learn how to be ready for life.
Lessons Learned: Network. Bring your ideas out to the world through conversation, blogging, videos and other ways – see what sticks. Ask more than tell. See what others want and need. Become an opportunity hunter. Spread your ideas everywhere. Don’t get married to your idea – it is just an idea.
Favorite Success Quote: Buckminster Fuller – “What is it on this planet that needs doing that I know something about that probably won’t happen if I don’t take responsibility for it?”
Favorite Business Book: John Spence – Awesomely Simple
Most Influential Person: Tom Morris – philosopher and business speaker
Hobbies: Gardening, writing, cooking (as a good Italian!)