• Marketing 4.0 – Targeted Marketing: Are you reaching the right audience for success?

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    This week Gary discusses the common mistakes many small business owners make when promoting their products. Far too many small business owners waste their time and their dollars advertising to the wrongpeople, through the wrong medium, with the wrong message. This week Gary is joined by his special guest, Lana Rice of Target Source Media Group (www.targetsourcemedia.com). Lana has worked with hundreds of small business owners to show them how to develop a consistent and targeted advertising strategy. In this episode you will hear why so many small business owners fail in their advertising and how your time and money can be spent far more strategically and effectively.

    The failure to properly target your market is one of the key reasons behind small business failures. During this episode you will learn several of the big picture ideas and tactics to make your promotional efforts more effective. Listen to Gary and Lana as they discuss how to set correct advertising goals and then follow through on them. If you are a small business owner who is looking to get your message out to the right people, then this is an episode you won’t want to miss!

  • Marketing 4.0 – Targeted Marketing: Are you reaching the right audience for success?

  • Marketing 4.0 – Is Your Referral Program Working?

  • Marketing 4.0 – The Power of Partnerships

  • Marketing 4.0 – Are You Treating Your Customers Like Dogs?

  • Marketing 4.0 – Discovering and Using Your Passion in Business

  • Marketing 4.0 – How to Follow Your Passion to Success!

  • Marketing 4.0 – How to Improve Your Business Game!

  • Marketing 4.0 – Getting Past Your Fear

  • Marketing 4.0 – The Real Truth Behind PR for Small Businesses

  • Marketing 4.0 – How to effectively network for referrals and profit!

Marketing 4.0

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The marketing world is in a constant state of reinvention. Chatter, posting and tweeting now play an essential role along with traditional tried and true techniques. By understanding marketing, your business can stand head and shoulders above your competition. Hear about dramatic successes and drastic failures through stories, examples, and principles from experts who will put you on an ethical path for success. Learn the hows, whats and whys of marketing. Brand yourself, brand your business, and get results with Marketing 4.0