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Marketing 4.0 – Forgiveness Marketing

https://media.blubrry.com/webtalkradio/p/webtalkradio.s3.us-east-2.amazonaws.com/shows/Marketing40/week1102.mp3

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What does President Obama’s congratulating the Philadelphia Eagles for giving Michael Vick a second chance tell us about how we consume? Listen to Gary explain the art of apology and forgiveness in marketing. He will outline the six steps necessary to repair a negative brand image if/when things go wrong and why (or why not) consumers will forgive and continue a relationship.

Marketing 4.0

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