Have you ever wondered why the intangible value of a product or experience is such a powerful motivator in our consumption? This week Gary is joined by Mike Wittenstein of MikeWittenstein.com. Mike is an “Experience Designer” and he talks with Gary about how experiences improve a brand. Hear the difference between authentic and plastic experiences and what you can do as a consumer or business person to ensure that you are getting the maximum experience possible whenever you sell or shop!