This week Gary discusses the common mistakes many small business owners make when promoting their products. Far too many small business owners waste their time and their dollars advertising to the wrong people, through the wrong medium, with the wrong message. This week Gary is joined by his special guest, Lana Rice of Target Source Media Group (www.targetsourcemedia.com). Lana has worked with hundreds of small business owners to show them how to develop a consistent and targeted advertising strategy. In this episode you will hear why so many small business owners fail in their advertising and how your time and money can be spent far more strategically and effectively.

The failure to properly target your market is one of the key reasons behind small business failures. During this episode you will learn several of the big picture ideas and tactics to make your promotional efforts more effective. Listen to Gary and Lana as they discuss how to set correct advertising goals and then follow through on them. If you are a small business owner who is looking to get your message out to the right people, then this is an episode you won’t want to miss!