Effective market research is one of those business functions that most small business owners know they need to conduct, but very few do or do it correctly! Come listen to Gary Kaskowitz (www.marketingfour.com) as he is joined by Scott Gingold (www.PowerFeedback.com) as they take on some of the basic do’s and don’ts of effective market research.

Sadly, most small business owners make the mistake of either not conducting market research (bad) or conducting it so that the results are biased (worse!). Don’t be a victim to bad research and data. Listen to Gary as he interviews Scott about topics such as the two specific questions any small business owner should be asking their customers on a regular basis and how to effectively work with a market research professional.

Many small businesses ignore doing market research because they think it is too difficult or time-consuming. Yet, the reality is that the effort put into conducting effective research among your customers and potential customers pays off for itself many times over. The caveat is that the research must be conducted in an honest manner. This means that you need to reduce any bias or error you encounter at every turn, whether it be the questions you ask (or don’t ask) to the people you ask them of. So listen to this week’s episode as Gary Kaskowitz talks with Scott Gingold about how you can benefit from effective market research while avoiding the pitfalls that all too commonly occur.