Joining host Annemarie Cross this week is famed Internet Coach Gihan Perera.  Since 1997, Gihan has worked with thought leaders, speakers, consultants and business professionals to help them with their e-marketing and e-learning strategies. He is also the author of 10 books, and has taken his 25 years of knowledge and experience with the internet and written his most recent book: Fast, Flat and Free: How the Internet Has Changed Your Business.  Gihan is here today to share with YOU some of his best tips and strategies to get the most out of your business website.

In this interview, Gihan illustrates a simple online formula that puts you ahead of your competition; and on top of social media without it taking over your life!  What are the four key sales triggers that convert Website visitors into customers?  Listen in!

Facebook, Twitter, LinkedIn and YouTube are social media tools we are all familiar with however Gihan shares some interesting thoughts on why he doesn’t believe you need to be using all of these tools in your business.

Are you ready to make money “with” the Internet rather than “on” the Internet?  “Just like many ambitious entrepreneurs use the telephone in their business as a tool to help them to make money, the internet can be used as another tool,” says Gihan

Gihan also shares the importance of matching our business strategy with our online strategy, and why it’s important to understand the rules of social media. “Social media has changed the way we do business on the internet, we no longer can just continue ‘pushing’ our information to our followers. They just aren’t paying attention and will quickly unfollow you” says Gihan. “It’s about building connections NOT making a transaction. Make sure you share, connect, collaborate and engage with your followers in order to build trust.”  A very important element in the sales cycle!

Are you struggling to get the best out of your website? Have you resisted using social media in your business because you’re already time poor? Do you often wonder whether other ambitious entrepreneurs are really making any money from their websites?

If these are questions you resonate with – then you’re going to want to listen to today’s show.