Why is it that Facebook and LinkedIn seem to be effortlessly put to use by business entrepreneurs, but harnessing the power of Twitter remains a confusing mess?  In this episode, host Annemarie Cross is joined by visionary Marketing Strategist, Payson Cooper who shares some of her best Twitter secrets.  But be sure to stay tuned ’til the end because Meridith Elliot Powell joins in for the second half of the show to talk about Rule 9 (Expand Your Brand), from her book 42 Rules to Turn Prospects into Customers.  Are YOU ready to start getting more customers?

There are millions of people on Twitter–many of them in your target audience!  And yet, is your Twitter marketing scheme not coming into fruition the way you’d hoped?

According to Payson one of the reasons why you may not be seeing results with your social media efforts is because you don’t have a well thought out strategy and process to support your online activities.  Payson then shares the strategy that she used that enabled her to leverage her Twitter account and boost her sales by 1,200%. Find out exactly what she did and why it was so effective.

Struggling with the onslaught of text that comes with being a part of Social Media?  Looking for a way to weed out the “noise” on Twitter from the people who are actually interested in what you have to say?  Payson reveals the tool she uses that enables her to manage multiple accounts, keep track of key people she wants to establish a relationship with, while continuing to build a strong profile as an expert in her field.  And it’s free!

Last, are you thinking of expanding your Brand, but don’t know how?  Are you unsure what that last sentence even means?  Never fear: Meridith Elliot Powell joins in for the second half of the show to help YOU get your brand out there and expand its worth to its full potential!