It is all too common for many small business owners to merely put up a website and think that they are now doing “internet marketing.” Sadly, nothing could be further from the truth. The reality is that most small business websites do not effectively help sell the products and services for the small business. One of the main reasons for this is that so many small business websites look like spam. This week, Gary Kaskowitz (www.marketingfour.com) is joined by guest Izzy Goodman (www.ccs-digital.com), a former journalist and owner of a profitable online business.

Consumers are rightfully suspicious of online businesses, especially ones that we have never heard of! So, what is a legitimate small business owner to do? During this episode of Marketing 4.0, Gary and Izzy talk about how to make your website appear trustworthy so that potential customers aren’t scared off. You will also hear specific techniques on how to use the power of social proof and testimonials to build trust and drive sales. You will also learn why consumers don’t trust certain websites, and what you as a consumer should look for to know whether or not a website is legitimate!

If you have a website, or are thinking of creating one for your business, then you need to be aware of how to separate your legitimatebusiness from the scam artists that abound. Learn how to deliver real value to your customers through your website and create lasting relationships that benefit both your business and your customer. So, sit back and listen now to Gary and Izzy as they discuss some of the things you need to know to deliver honest and valuable content to your customers through the Internet.