This week Gary Kaskowitz (www.marketingfour.com) is joined by guest Lisa Schaefer (www.WhetherBags.com) as they discuss some of the reasons behind Lisa’s success. Lisa is the Chief Designer and Owner of Whether Bags, a manufacturer of eco-friendly bags for men and women.

Listen to Gary and Lisa uncover and explain the steps Lisa took to create a very successful small business within a short 15-month time span. You will hear how you can know when it is time to leave the security of a full-time job and take the plunge into small business success. You will hear steps you can take to discover the core value you offer your customers and build attributes and features around that.

Gary and Lisa also discuss ways to keep your message on-track and consistent so that your customers buy into what you’re selling emotionally as well as logically. Lisa shares with you her tips on how to remain patient and grounded while letting your business world evolve.

Regardless of your business there are lessons to be learned from other small business owners. Listen to Gary and Lisa today as they show how the universal principles of belief and action combine to create small-business success!