This week Gary Kaskowitz (www.marketingfour.com) is joined by guest Jeff Molander of Molander & Associates. Jeff is an expert in how to sell using social media and is the author of “Off the Hook Marketing: How to make social media sell for you” (www.MakeSocialSell.com). Listen in to this exciting conversation between Gary and Jeff as they discuss how you actually should be using social media to help sell your products and services.

If you think that having a Facebook or Twitter presence is only about engagement then you owe it to yourself to listen to this episode immediately. You will learn how to borrow from the world of direct marketing when implementing a social media campaign to not only engage your customers in conversations, but also lead them to action. Far too many small business owners are getting caught up in the buzzwords of social media marketing and the whiz-bang new toy syndrome. However, if you are merely engaging your audience without a goal, then you are most likely wasting precious time and resources.

Listen to Gary and Jeff as they discuss the three things you MUST begin doing immediately if you really want your social media marketing to pay off in a big way. You will learn timeless marketing and sales principles that can be employed to help expand your market in an ethical and profitable manner. Throughout this show you will hear stories of other small business owners and entrepreneurs and what they did with social media to grow their businesses. Gary and Jeff will explain the universal principles that these small business owners used and how you can incorporate these into your own business. So, if you want to have somebody not just show you examples but rather explain the universal “why” of how social media sales and marketing works, then listen in to Gary and Jeff as they discuss how you too can sell with social media.