In this episode of Marketing 4.0, Gary Kaskowitz (www.marketingfour.com) is joined by guest Allen Jordan of The Far Point Alliance (www.farpointalliance.com). Allen brings his years of expertise in Information Technology (IT) and marketing to this episode, the second part in a series on Social Media Marketing and what you need to know about it. You will hear Gary and Allen discuss how to monitor what is being said about you and your business online and how you can better manage your online reputation.

The Internet has made giants of us all allowing everyone with a computer and a connection to have a voice. While this is wonderful on one hand with all business owners having an equal chance to get their message heard, it also means that anybody can, and will, say anything they want to about you as well. How would you feel if a potential or current customer typed your name into a search engine and came across unfounded negative reviews? In this episode you will learn how to get out the message about yourself or your business that you want to project online. You will learn how to begin to maximize your own Search Engine Optimization (SEO), even if you don’t think that you have an online business.

The reality is that all of us, both online and offlinemarketers, have an internet presence. It just may not be what you think it is! Listen in to Gary and Allen as they discuss how to put out your own positive message and be able to better control the conversation about your brand. After all, your brand is your most important business asset. It is crucial that you are seen the way you want to be seen if you wish for true brand identity and equity. If you really want to have a strong brand presence, then you need to listen now to learn how you can better understand and manage your online reputation.