Listeners to this show will know that we are all about how to apply marketing principles and strategies to your business and your life. Sadly most small business owners and professionals don’t have a good marketing strategy or system in place. Many of them are familiar with their day-to-day business disciplines but don’t understand the marketing behind business. This lack of knowledge can cost you a great deal of time, money, and lost sales.

This week listeners of Marketing 4.0 will be treated to two marketing strategy experts as they discuss how to systemize social media as part of your overall marketing strategy. Listen to host Gary Kaskowitz (www.marketingfour.com) as he is joined by Dr. Len Schwartz (www.automatedsocialnetworking.com) as they discuss taking classic marketing strategies and techniques and properly using them with today’s technology.

Listen to Gary and his guest as they discuss topics such as why Yellow Pages advertising is dead and how you need to be seen given today’s reality. You will discover techniques to help you distinguish yourself from your competition, especially in an online environment. You will also hear how to strategically build your brand. This is one of Gary’s favorite topics, and quite frankly, should be one of yours as well. If you don’t understand how to set yourself apart from your competition and how to truly how to get people to know, like, and trust you then you will unnecessarily spend enormous time and resources and most likely frustrate your customers to boot.

So, if you want to find out how to really put the “system” into social media, then listen in to Gary Kaskowitz and Len Schwartz as they discuss classic marketing strategies and how you can use these with social networking technologies.