People do business with companies that care. And small, but meaningful, steps can be the best beginnings to attract community residents as loyal customers.

Hear how small business owner Kevin Holliday has transformed his concerns about the well-being of underemployed youths into a “just use whatever you do” -type template for other business owners who want to prosper while they evolve as better corporate citizens.

Listen to Kevin’s proactive ideas. Then think about creative ways to start wherever you are. Use the opportunities in your personal or business story to increase your good deeds and increase your positively-affected customer base.