Former Shows & Episodes

Marketing 4.0

Marketing 4.0 – Is Your Referral Program Working?

This week Gary discusses the specific tactics you must follow if you wish to have a successful referral program in your small business. He is joined by guest Mike Zinni, creator of the Relate2Profit software system ( Gary and Mike discuss the four tactical and applied rules you MUST follow if you wish to generate income with your referral program.

Many small business owners spend a great deal of time and effort networking and looking for referral partners. Most of them get it wrong by not understanding the power of metrics and systems. Gary and Mike discuss how to create a referral system that allows you to focus on what you do best, your business!

What do the most successful networkers know that you don’t? They understand how and when to follow up with their referral partners so that everyone benefits. Listen to this week’s episode if you are at all curious about the practical and applied ways to actually make your partnership and networking programs work for you.