You had what you thought was a great sales call. You think you’ve got the deal. But then you never hear back from the customer, or they simply stop returning calls. What went wrong? Join author and serial entrepreneur George Horrigan for the surprisingly simple Solution in Plain Sight to landing the sales you need by really connecting with customers in ways that drive them to take action.

George has personally started and run seven businesses, and his school-of-hard-knocks approach has helped over 1200 business leaders achieve their hopes and dreams for their business over the past 17 years. George’s third book –Creating a Thriving Business: How to Build an Immensely Profitable Business in 7 Easy Steps is available at www.fountainheadconsulting.com and on Amazon , and includes his Structure of Success™ methodology that he touches on during the interview.

During the show, George provides practical tips to how to connect deeply with your customers instead of simply falling back on the features-benefits/needs-wants approach that we’ve all been taught. Now, I thought I had that pretty well figured out after having had a successful sales career in my early days, but I had an AHA! Moment when George pointed out that I hadn’t taken it quite far enough to really trigger action on the customers’ part and gave me two simple tips to move beyond where I was at. If you’re stuck with sales that don’t close, this is probably just the Solution in Plain Sight that you need.

Solutions in Plain Sight Radio is all about the AHA! Moments that move the needle in your business, and getting the sales you need is a challenge for every business person. Your next step? Listen to the show, and then implement the simple three-step action plan that George and I discuss.