Our words, things we say to ourselves and others, can impact lives in a positive or negative way.  Think back to when you were younger and a person criticized you.  How did you feel?  Are you still affected by their negative remarks? Now think back on a time that left you feeling uplifted or positively affected.  Do you fondly recall their impact?

Comments, criticism and praise aren’t the only ways that our words can be powerful and long lasting in someone’s life.  One way that our words can impact lives is through copywriting.  Our guest today, Lukas Resheske, a professional copywriter, who has brought in millions of dollars in additional sales for the companies he has written for, breaks down the definition as well as the true value in how we use our words for impact, for action, and for business.

Join us today as Steve and Lukas discuss the power of our words.