Big Game Selling – Pratfalls and Pitfalls of Establishing an Online Presence

Podcast: Play in new window | Download

Host, Mia Doucet and her guest, Burton F. Campbell, Conversion Specialist, discuss the Internet marketing aspect of running a business as an entrepreneur or solopreneur. Burt takes us through his 7-step conversion process, talks about new technology that is available for setting up a website, and provides advice and information about copywriting. Listen for some excellent suggestions on how to research within a market to identify your niche or sliver of a niche in order to establish your Unique Selling Proposition (USP).