When you look in the mirror, do you picture yourself an entrpreneur? Do you have an idea for a unique new product or a better way of delivering an existing one? Would you like to market your services directly to others–perhaps online–with no one else telling you what to do? Guests William Cobb and Dr. M. L. Johnson, co-authors of the book BUSINESS ALCHEMY Turning Ideas Into Gold, tell us middle age is the best age to launch a business. They describe key attributes of a successful midlife entrepreneur, steps needed to avoid business failure and innovative new methods to finance your start-up. Host Roy Richards pinpoints action steps to consider before you quit your present job.