The number of woman-owned businesses is increasing by leaps and bounds, ready to join in? Award-winning strategic marketing consultant Claudia Newcorn visits with Roy Richards to suggest how you ladies–and men too–can survive and thrive as small business entrepreneurs! Discover the industry experiencing the biggest surge in women-owned start-ups (hint: it isn’t cosmetics.) Learn why small business owners, especially women–need to get up close and personal with competitors–treating them as your friends, not adversaries! Uncover the number one thing to know when starting up your own business and the three small-business mistakes that can sabotage your success.