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Social Media: Cheap and Easy

Hosted by Conrad Hall

Every local business owner knows far more about social media than the so-called experts want you to believe. Social media is as simple as having a conversation with your customers and offers resources you won’t even find using Facebook, LinkedIn and Twitter. Listen to the Social Media Un-Expert, as he unveils your options. You’ll soon see how to turn social media into a lead generation machine and into new profits.

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Social Media: Cheap and Easy – Social Media Politics, Agencies Admit Failure, Yahoo For Sale

https://media.blubrry.com/webtalkradio/p/webtalkradio.s3.us-east-2.amazonaws.com/shows/SocialMediaCheapAndEasy/smc103111.mp3

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Social media is used in Egypt to change the government, and in Mexico to keep people safe. But in the U.S. it’s being used by politicians to bicker and throw mud. Is it just me, or does this seem incredibly out of whack?

As politicians of all stripes follow Barack Obama’s precedent setting social media campaign from 2008, I’m starting to wonder if they can really be this clueless. After all, what have they been doing for the last 4 years? They’ve had no particular use for social media since 2008, yet they expect us to engage with them now that they’re hopping on the bandwagon.

Another social media flop is ad agencies. A new report from RSW/US and RSW/Agency found that while 95% of U.S. ad agencies are using social media to identify potential clients, less than 10% of their new clients are coming to them through social media.

Evidently they didn’t pay attention last year when the Nation’s Restaurant News published the results of their own industry survey. In that case, it was specifically for Facebook, and they discovered that while 65% of restaurants were using Facebook to market themselves only 3% of their customers were interested.

Naturally, the agencies blame social media for the poor results. Listen to this week’s show for the real reason why they’re getting no social traction.

And we wrap up the show this week with a look at Yahoo being on the bidding block. Google and Microsoft are interested in financing a purchase, although neither company wants to directly own Yahoo. Strange, but true.

More importantly, there’s a particular line in this story that really raised my ire. It ties everything together this week, and is a stinging indictment of all the profiteers and opportunists. This one piece is the best possible evidence for why we need to revive capitalism.

Social Media: Cheap and Easy with Conrad Hall

Conrad Hall is a master carpenter and retired field engineer.

In October 2007, he retired from a career filled with successes:

  • a residential renovations business advertised solely by referral (“customer evangelism” in today’s vocabulary)
  • working almost exclusively in the demanding niche of fixing what other contractors had done poorly
  • advancing to the position of Field Engineer in high-rise construction without holding a formal engineering degree
  • employed by the premier residential high-rise construction company in Ontario, Canada

Conrad retired from construction to pursue a simple career as a freelance copywriter. His skills as a communicator, teacher and marketer have made that simple career blossom into:

  • publishing 4 business how-to titles in 16 months
  • becoming an international speaker and small business mentor
  • developing a client list that includes March of Dimes Canada, American Writers and Artists Inc., and the Ontario General Contractors Association
  • hosting the nationally syndicated radio show…Social Media – Cheap and Easy

Today, all of Conrad’s efforts are focused on helping his fellow business owners make their marketing strategy effective and profitable. That’s why Conrad is working to show small business owners their real options and what they can really do with social media marketing on a local level.

His entire focus is working with small and medium size businesses to maximize their return on investment in traditional, online and social media marketing channels.

In 2008, Conrad saw the need for a clear, easy to read and understand social media guide for business owners. He has spent the last two years making that guide a reality: Friends, Followers and Customer Evangelists: The Business Owner’s Guide to Social Media is his 5th business title.

Join Conrad each week as he clears away the mysteries of social media marketing. Listen in as he and his guests discuss what is working, what’s not, and how to apply it to your small business.

Social Media: Cheap and Easy – Social Media Politics, Agencies Admit Failure, Yahoo For Sale

Social Media: Cheap and Easy – Social Media And Small Business Marketing – Joining The Conversation

Social Media: Cheap and Easy – Can Social Media Ever Be Profitable For Small Business?

Social Media: Cheap and Easy – Real World Lessons For Why Less Is More

Social Media: Cheap and Easy – Social Media For Survival, Amazon Listens, And Facebook Makes Changes

Social Media: Cheap and Easy – Facebook Killing Music Sharing, Daily Deal Profits Drop Further, and Google’s Getting Slapped

Social Media: Cheap and Easy – Amazon’s New Library, Google’s Review Site and Cable’s Going Mobile

Social Media: Cheap and Easy – Amazon Makes Social Media Better, And Listeners Get Their Questions Answered

Social Media: Cheap and Easy – Customers: Why You Should Separate Them Like Sheep And Cows

Social Media: Cheap and Easy – Magazines For Social Media, Groupon’s Into Real Estate And Facebook No Longer Leads

Social Media: Cheap and Easy – Google Likes Motorola & Games, The New York Times Claims We’re Too Plugged In, And IBM Says The PC Is Dead

Social Media: Cheap and Easy – Groupon, Living Social And Daily Deals – Are They Worth The Effort?

Social Media: Cheap and Easy – Google, Facebook and Amazon Are In The Same Business – Plus, USA Today Is Listening To The Show

Social Media: Cheap and Easy – Life After Facebook, Hackers Attach SMBs, and e-Books Outsell Print On Amazon

Social Media: Cheap and Easy – Borders Closes Forever, eMarketer Drops The Ball and 5 “Proven” Ways to Use Social Media

Social Media: Cheap and Easy – Is Dr. Oz Fudging On Your Privacy? Is Social Media Actually Helping Your Business? Is Google+ Really Worth The Wait?

Social Media: Cheap and Easy – Amex Partners With Foursquare, MySpace Is (Finally) Sold, Cyberattacks On The Rise, & Google Gets License To Drive

Social Media: Cheap and Easy – Google Launches a Facebook Killer, Xaxis Comes To Life, And Social Networking Goes In-House

Social Media: Cheap and Easy – YouTube Closes Accounts, Amazon Security Issues And NCF – A “New” Technology

Social Media: Cheap and Easy – Google Adds Features, Twitter Users Want Answers, and Banks Try Coupons

Social Media: Cheap and Easy – Facebook and Privacy, Groupon and Coupons, and the Future of Marketing

Social Media: Cheap and Easy – YouTube’s Getting Better, e-Mail’s Getting Harder, and GroupOn’s Getting Richer

Social Media: Cheap and Easy – Awesome Ain’t Valuable, YouTube Stardom and Useful Facebook Pages

Social Media: Cheap and Easy – LinkedIn Explodes, Twitter is Stupid and Highlights from AM2.0

Social Media: Cheap and Easy – Facebook Privacy Blunders, Google Auto Cars And Real Social Networking

Social Media: Cheap and Easy – Apple is Publishing Oprah, Google Likes Quality Content and We Answer Listener Questions

Social Media: Cheap and Easy – Social Media’s Gleam Is Fading, Google Looks For Profits and Small Business Is Growing

Social Media: Cheap and Easy – Amazon Struggles, President Obama Friends, And The iPhone Is Tracking

Social Media: Cheap and Easy – Social Media Isn’t Integrated, Facebook Makes You Lonely, and YouTube Is Broken

Social Media: Cheap and Easy – Epsilon, Barack Obama and Google – all a little crazy

Social Media: Cheap and Easy – Google Gets Social, Facebook Gets Political, and Acer Lays Down Dead

Social Media: Cheap and Easy – Facebook, Groupon and Google are Doing Good Things

Social Media: Cheap and Easy – Groupon vs. Facebook, HarperCollins Hates Libraries & Obama Calls for Privacy

Social Media: Cheap and Easy – Week 031411

Social Media: Cheap and Easy – Privacy in Advertising, Social Media Profits and The PC is DEAD

Social Media: Cheap and Easy – Facebook & Firesheep and Amazon & Netflix – What Do They Have in Common?

Social Media: Cheap and Easy – Direct Mail and Social Media – Small Business Marketing on Steroids

Social Media: Cheap and Easy – Social Media vs. Direct Mail – Who Wins?

Social Media: Cheap and Easy – Rupert Murdoch and Google Revolutionize Media

Social Media: Cheap and Easy – Facebook Goes Pop, Twitter Falls Down, And The World Survives

Social Media: Cheap and Easy – The Social Media Tech Bubble Expands Again

Social Media: Cheap and Easy – Facebook: Tech Bubble or Investment Ploy?

Social Media: Cheap and Easy – Social Media Case Study – Photography and Meetup

Social Media: Cheap and Easy – Non-Profit Proves Profitable

Social Media: Cheap and Easy – Social Media in Action

Social Media: Cheap and Easy – Your Membership Site on Steroids

Social Media: Cheap and Easy – Relationship Marketing Means Team Building

Social Media: Cheap and Easy – Do You Get The Gist?

Social Media: Cheap and Easy – Relationship Marketing is Business Gold

Social Media: Cheap and Easy – The Centre of Your Online and Social Media Presence

Social Media: Cheap and Easy – Advanced Help for Getting Started

Social Media: Cheap and Easy – Small Business Advertising with Social Media – The Business Case

Social Media: Cheap and Easy – Social Media Marketing Step-by-Step

Social Media: Cheap and Easy – Social Media for Small Business Advertising

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Disclaimer: The opinions expressed on these programs are those of the hosts and participants and are not intended to and do not necessarily reflect the opinions of WebTalk Radio Network, its owners and agents. All listeners are advised that neither WebTalk Radio Network, nor its owners and agents shall be held liable for the content of programs, including any advice given. All listeners are advised to make their own decisions after appropriate consultation with professionals who have had an opportunity to consider completely each listener's circumstances, and not in reliance upon the content of WebTalk Radio Network programs.
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