If you’re in business you’ll know that we all need new customers to keep the money machine ringing – but for many it seems too expensive and definitely too time-consuming. Many business people struggle to promote themselves. Some of us still hear our mothers saying ‘don’t be pushy’. Others are genuinely shy and the idea of having to sell is terrifying. Sarah Davies from Purple Sherbet, a boutique marketing company that works primarily with smaller businesses, shares a bunch of really practical, time-saving and inexpensive tips to get noticed in an over-crowded market.