What makes you stand out from the crowd?

If you’re in a business you require customers, and yet many businesses (small and large) struggle to differentiate themselves from their competitors. Mindy Gibbons-Klein, an American based in the UK, has developed a powerful process to help people quickly dig down to find that point of difference, and then create a story around it. Once you discover your unique sweet spot you have a powerful marketing message to take to the market.

In this interview Mindy gives you a range of practical suggestions to how to become positioned as a thought leader and ‘go-to’ person in your industry. Do this in a time-efficient way and your profits will flow faster.