Architect of Change – Change and Why It’s so Hard
Why even when we WANT to change does it seem to elude us? Every logical part of your brain is screaming for you to follow and abide by these good nutritional choices yet we eat the hamburger and fries from McDonald’s but think to yourself, “I didn’t super-size it…that’s a good choice…right?”
Today, your host Connie Whitman speaks with Dr. Art Markman. Dr. Markman is going to help us understand the mechanisms of changing behaviors for others and for our selves and how to learn that accepting help can be a good thing. Dr. Markman is a Professor of Psychology and Marketing at the University of Texas in Austin and has a new book is called Smart Change.
Website is http://www.smartthinkingbook.com