Architect of Change – Messaging to Attract Your Ideal Client
To all my entrepreneurs, sales people and leaders in organizations, today’s show will provide some clarity on the topic of how to engage your perfect client and increase profits. How do we do this and is it easily accomplished? What if it were, would you duplicate the ideas and questions that will be shared with you today?
You’ve heard the phrase, “you do not know what you do not know?” So how do we learn what we do not know so we do know. Here’s the simple answer: it’s everything we say in conversation, items we use in our marketing materials, sales conversations, sales pages, general & marketing emails, articles we write, etc.
Yet, the result of all these marketing efforts is low sales, actually disconnecting from prospects, or people don’t understand what we do. Plus we aren’t generating any new referrals. The reality is, we can’t help them unless we know what they want (WIIFM).
Today you host, Connie Whitman, speaks with Carrie Greene. Carrie is going to help us understand what’s really on our customer/prospects minds and teach us some new information to help us use messaging to help us attract our ideal client. Without new prospects and a full pipelines our businesses can fail quickly. Stay tuned as Carrie helps us pump up our message to gain killer profits.
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